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Privacy Policy Dr Alluris Aesthetics Ltd

Last updated: 20 January 2026
Dr Alluris Aesthetics Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains what we collect, how we use it, and your rights.

1) Who we are (data controller)

Data controller: Dr Alluris Aesthetics Ltd
Phone/WhatsApp: +44 (0) 7721 390017
Clinic address: 3rd Floor, 45 Albemarle Street, London W1S 4JL

2) What information we collect

Depending on how you interact with us, we may collect:
  • Identity & contact details: name, email, phone number, social media handle (if you contact us there).
  • Booking and communication details: appointment details, messages, enquiries, and form submissions.
  • Medical/health information: relevant to consultations and treatments (including contraindications, medications, allergies, treatment history).
  • Consultation and treatment records: consent forms, treatment notes, aftercare notes, outcomes and follow-ups.
  • Photos and media: before/after images and other photos where you have agreed (see section 8).
  • Payment-related information: payment status/receipts and limited transaction details (we do not store full card details).
  • Website usage & technical data: IP address, device/browser information, pages visited, and interactions with our website (see section 9).

3) Where we get your information from

We collect information:
  • Directly from you (website forms, chat, email, phone/WhatsApp, consultations).
  • From lead forms or messages you submit via social media platforms (where you choose to contact us that way).
  • From our service providers used to run bookings, communications, marketing, and payments.

4) Why we use your information (purposes)

We use your data to:
  • Provide consultations and treatments safely, including suitability assessment and clinical record-keeping.
  • Manage bookings, reminders, and client communications.
  • Provide aftercare and follow-up support.
  • Process payments and manage refunds/cancellations where applicable.
  • Improve our services, workflows, and client experience.
  • Send marketing communications where permitted (see section 10).
  • Measure and improve our website and advertising performance (see section 9).
  • Comply with legal, regulatory, and insurance requirements and handle complaints/claims.

5) Our legal bases for processing

We rely on one or more of the following legal bases, depending on the situation:
  • Contract: to provide services you request (e.g., bookings, consultations, treatments).
  • Legal obligation: where we must comply with legal requirements.
  • Legitimate interests: to run and improve our clinic and services (balanced against your rights).
  • Consent: for certain activities such as marketing in some contexts and use of identifiable photos for promotional purposes.
Health data: Medical/health information is treated as sensitive. We only collect and use it where necessary for consultation, treatment planning, and safe care, and we apply enhanced safeguards.

6) Who we share your information with

We keep your information confidential and limit access to those who need it.
We may share data with trusted service providers who support our operations, such as:
  • Practice management / bookings & clinical records system provider: (appointments, reminders, consent forms, treatment notes).
  • Payment processor: (card payment processing and payment security).
  • Email marketing & CRM platform: (newsletter delivery and communication management).
  • Website hosting / website platform providers: (running the site and embedded forms).
  • Analytics and advertising technology providers: (measurement of website performance and conversions, where consent has been given).
  • Professional advisers: (e.g., accountants, legal advisers) where necessary.
  • Regulators, insurers, or law enforcement: where required by law or necessary to protect legal rights.
We do not sell your personal data.

7) International transfers

Some service providers may store or process information outside the UK. Where this happens, we use appropriate safeguards designed to protect your information.

8) Photos (before/after) and marketing use

  • We will not use identifiable client photos for marketing without your explicit consent.
  • If you request anonymity and we agree, identifiable features may be cropped or obscured.
  • You can withdraw consent for future use at any time (this won’t affect lawful use prior to withdrawal).

9) Cookies, analytics, and advertising (including pixels)

We use cookies and similar technologies to:
  • Make the website function properly (essential cookies).
  • Improve performance and understand how the site is used (analytics).
  • Measure advertising effectiveness and conversions (advertising/marketing trackers, including pixels).
Non-essential cookies and advertising/analytics trackers are used only if you opt in via our cookie banner/preferences. You can change your cookie preferences at any time via our cookie controls and/or your browser settings.

10) Marketing communications

We may send marketing communications (e.g., newsletters, offers, updates) where you have opted in, or where otherwise permitted by law. You can opt out at any time by using the unsubscribe link in emails or by contacting us.

11) How long we keep your information

We keep personal data only as long as necessary for the purposes described in this policy, including to meet clinical, legal, regulatory, and insurance requirements, and to handle complaints/claims.

12) Your rights

You have rights under UK data protection law, which may include:
  • Access to your personal data.
  • Correction of inaccurate data.
  • Deletion of data (in certain circumstances).
  • Restriction of processing (in certain circumstances).
  • Objection to processing (in certain circumstances).
  • Data portability (in certain circumstances).
  • Withdrawal of consent (where processing is based on consent).
To exercise your rights, contact us using the details above. We may ask for information to verify your identity.

13) Complaints

If you have concerns, please contact us first so we can try to resolve them. You also have the right to complain to the UK supervisory authority: Information Commissioner’s Office (ICO) (see ico.org.uk).

14) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will show when changes were made.